PMG Wins MediaPost Planning and Buying Award with Live Sports Strategy Engineered for Impact

MediaPost has named PMG as a winner in the MediaPost Planning and Buying Awards, earning top honors in the QSR category.

The recognition reflects our work with CKE Restaurants’ Carl’s Jr. and Hardee’s brands, where we engineered a live sports strategy built for impact. Our approach combined national scale with local precision, activating Thursday Night Football to drive broad reach, then layering in regional college football to connect with high-value markets.

Our team designed every element with intent. We aligned messaging, media, and geography to match how fans actually watch and where they dine. The localized execution increased relevance and strengthened the connection between media exposure and store visits.

The campaign delivered a 63 percent lift in new buyers and a 107 percent increase in loyalty sign-ups, delivering real business impact from the brands’ investments. We proved that live sports can perform as a true growth driver, and reinforced our focus on building media strategies that deliver measurable outcomes.