March 26, 2024

PMG’s Stuart Watson to Speak at Adobe Summit 2024

On a panel titled “Data Collaboration in the Cookieless Now,” PMG’s Stuart Watson will join his industry colleagues from Adobe and NBCUniversal at the Adobe Summit 2024 in Las Vegas on Thursday, March 28, to discuss how brands must rethink their data strategies, technology stacks, and operating models to deliver effective personalization in a cookieless world. 

While personalization is vital for creating great customer experiences and driving growth, Watson and his peers will share insights into how their businesses are approaching cookieless now and how data collaboration is driving unique business results. Attendees will get clear strategies for executing effective personalization using the latest technologies and operating models as marketers continue preparing for a new way of working with data transparency and collaboration top of mind. 

Learn more about the Adobe Summit 2024 and reserve your seat at Watson’s session here.