September 2024 U.S. State of Retail Report: Market Shifts & Pre-Holiday Insights

The retail landscape continues to experience pivotal shifts, driven by evolving consumer sentiment, changing spending patterns, and persistent economic pressures. This report delivers a comprehensive analysis of key retail trends, consumer behaviors, and macroeconomic forces shaping the industry’s future.

This report explores:

• The latest analysis of the current macroeconomic environment

• The current state of the U.S. consumer

• The trends & insights driving September retail performance trends

• PMG's 2024 holiday predictions

With the holiday season approaching, retailers must navigate a complex environment while balancing early promotions, strategic planning, and adapting to market volatility to capitalize on demand and overcome the challenges ahead.