PMG State of Commerce Report: The 2026 Retail & Marketing Outlook

2026 is shaping up to be a more stable year, but one that places greater pressure on how brands grow. Economic conditions are moderating, and while demand remains steady, it is more selective. Consumers are placing greater emphasis on value, and the path to purchase continues to fragment across retail media, social platforms, physical stores, and AI-driven experiences.

At the same time, the cost of reaching and influencing that demand is increasing. Media prices are rising, competition for attention is intensifying, and performance is being shaped by a broader set of channels than in prior years. As a result, growth is becoming less about scale and more about precision—how effectively brands show up, connect systems, and convert intent into action.

The PMG State of Commerce Report: 2026 Retail & Marketing Outlook examines these shifts across the retail and marketing landscape, covering the macroeconomic outlook, evolving consumer behavior, retail performance, and the changing role of media and AI.

Download the full report for a detailed view of what’s ahead and how to plan for it.