As a Strategy Senior Principal at PMG, Erica Rix is a strategic marketing leader specializing in solving complex business challenges through data-driven media and marketing strategies. She partners with top retail brands to navigate shifting consumer behaviors, optimize investment strategies, and drive measurable business impact across the full funnel. With 19 years of experience in marketing strategy, Erica blends deep industry expertise with a passion for insights and strategic problem-solving, ensuring brands stay ahead in an evolving marketplace.