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Game On
How Brands Can Log Into a Diverse Multi-Billion Dollar Industry
Unless you are looking for a kitsch throwback experience, video gaming is light-years beyond beating high scores at quarter-hungry arcades. Instead, 5G and the explosion of mobile and cloud gaming are enabling billions of gamers to clash clans and drop from flying buses every second. Today, the most popular titles require little more than a speedy internet connection to transport players into pixels far away from reality.
Because of this, gaming has exploded into a lucrative, multi-billion dollar industry —from merchandising to software and sponsorship opportunities— but the same nuances that make gaming culture remarkably unique are also the first hurdles for brands to overcome.
Download Game On to unlock the secrets of gaming culture to take your marketing strategy to the next level.
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