George Popstefanov’s 2023 Predictions in Ad Age

To help ring in the new year, Ad Age polled several advertising executives to weigh in on the trends expected to make an impact in 2023, one of whom was PMG’s CEO and Founder George Popstefanov. In the round-up, he said that the brands bringing together data, insights, creative, media and technology will find the most success in the new year, driving meaningful market impact while accelerating growth. 

While the advertising industry navigates the current economic climate, continued media fragmentation, and evolving consumer behaviors, George also noted that “As an industry, we will also need to look within,” and strive to do what’s in the best interests of employees by “providing them with the leadership, training, personal and professional support, and career growth that will empower them to lead us all into the future.” 

George’s comments were featured alongside predictions from executives at Cadillac, Sam’s Club, Snap, and FuboTV. Read the article on Ad Age here, and catch up on the rest of PMG’s 2023 trends and predictions on the PMG blog.