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Orca Security and PMG Take on The Cloud in New Campaign

2 MINUTE READ | June 14, 2022

Orca Security and PMG Take on The Cloud in New Campaign

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Abby Long

Abby is PMG’s senior managing editor, where she leads the company’s editorial program and manages the PMG Blog and Insights Hub. As a writer, editor, and marketing communications strategist with nearly a decade of experience, Abby's work in showcasing PMG’s unique expertise through POVs, research reports, and thought leadership regularly informs business strategy and media investments for some of the most iconic brands in the world. Named among the AAF Dallas 32 Under 32, her expertise in advertising, media strategy, and consumer trends has been featured in Ad Age, Business Insider, and Digiday.

Orca Security and PMG partnered to launch “The Cloud is Yours,” a cinematic rallying cry for everyone who manages, uses, and secures the cloud, flying them into a future protected by Orca Security. With creative and media led by PMG, and directed by Nalle Sjöblad of Spark & Riot, Orca Security’s first integrated campaign with PMG is the most ambitious yet for the cloud security startup.

Since its founding in 2019, Orca Security has been quietly revolutionizing cloud security. But now valued at over $1.8 billion, they’re done being quiet, and want to lead the category by letting tech and IT professionals know, “The cloud is yours.” At a time when cloud security is a growing and complex challenge, the new campaign is about bringing empowerment and transparency to every business.

Check out the full-length spot on YouTube here.

The campaign is currently running across video and content partnerships, including The Wall Street Journal, YouTube, and Hulu, targeting CXOs, tech, and IT professionals, along with search, social, high-impact display, and programmatic media. To strategically scale these investments across key markets, data, targeting, and optimization customization are being powered by PMG’s proprietary Alli technology.

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Learn more about “The Cloud is Yours” and how Orca Security is on a mission to help other businesses make their dreams come true with a safer, more secure cloud on the Orca Security website.

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