2 MINUTE READ | November 18, 2022
PMG Trendspotter: Shoppers Look to Loyalty Programs to Gain Added Value
Comprised of media practitioners, retail strategists, and senior business leaders, the PMG Insights Team creates compelling thought leadership, spearheads proprietary consumer research, and drafts editorial content on the current and future state of the advertising, media, and technology industries.
Our latest readout of proprietary consumer research led by PMG in partnership with YouGov shares insight into the key trends and consumer behavior preferences defining loyalty program membership in 2022 and beyond.
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