Brands that Shape Culture: How to Succeed on Social in the Age of Influence

The traditional marketing funnel is broken. Customers today behave differently than they did a decade ago, and brands need to keep up and adapt in the era of social media. Based on extensive research and consultation with industry leaders, you’ll discover a cutting-edge marketing framework for product launches and learn how to engage audiences consistently through culturally relevant influencer partnerships.

What you can expect

• Examples from Social First Brands: Brands like Duolingo, e.l.f., and DoorDash spark different emotions amongst their consumers thanks to establishing clear social media personas.

• The New Product Launch Framework: Our research-backed product launch framework shows that there’s no linear “start” and “end” point in consumers' journey to purchase, but instead a constant loop of brand communications.

• How to Saturate Customers’ Social Feeds: You need to saturate customers’ social feeds and build a community for product virality and customer obsession.