PMG Named Independent Agency of the Year at the Performance Marketing World Awards 2024

PMG is honored to be recognised as the 2024 Independent Performance Marketing Agency of the Year at the Performance Marketing World Awards in London. Following our UK expansion in late December 2023, PMG continues to invest in people, technology, and agility to break through culture and drive meaningful business outcomes.

Performance Marketing World also recognised our work with BYD, Community Fibre, and Travelex across integrated media, growth marketing, and SEO. By redefining Community Fibre's proposition, our integrated strategy drove a considerable increase in unprompted awareness. Our work with BYD launched the brand into Europe, driving a 114% increase in brand demand in just four months through a comprehensive, through-the-line media strategy. By overhauling Travelex's website content, we achieved a 33% year-over-year growth in traffic.

The awards’ categories are designed to showcase outstanding work across several performance marketing channels and award the best people, agencies, and teams. Each winner has been picked for outstanding performance marketing practices that have grown new audiences, markets, and world-class businesses. The judging panel included industry leaders and experts from organisations including TikTok, Heineken, and The Financial Times. 

Congratulations to the PMG team and our partners at BYD, Community Fibre, and Travelex, as well as all the winners across categories on their well-earned victories!