March 8: Kia Igel to Speak at MediaPost TV & Video Insider Summit

PMG’s Kia Igel will join a discussion about cross-screen measurement on March 8 at the MediaPost TV & Video Insider Summit in Austin, Texas. As part of a group of industry panelists, Kia will share her perspectives on why cross-screen measurement is critical to driving strategy yet remains an elusive goal for most brands.

Drawing from her experience in overseeing brand media strategy and partnerships for some of PMG’s top global brands, Kia will give insight into multi-screen media planning, what savvy media buyers and strategists can do to ensure media performance and impact are being measured, and how to leverage data and KPIs to drive holistic optimization and reach.

The conference is a three-day event that brings together experts to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and advancements in TV and video.

Register to attend here.