July 31, 2023 | 4 min read
Comprised of media practitioners, retail strategists, and senior business leaders, the PMG Insights Team creates compelling thought leadership, spearheads proprietary consumer research, and drafts editorial content on the current and future state of the advertising, media, and technology industries.
The 2023 holiday season promises a renewed sense of predictability compared to years past, as people are eager to shop online and in stores to find the best deals and savings while celebrating the season with friends and family.
Already, industry analysts predict that consumer shopping patterns throughout the 2023 holiday season will fall in line with 2022 performance trends with ecommerce growth driven by sales and discounts, brick-and-mortar performance normalizing as foot traffic returns to pre-pandemic levels, and holiday shopping transforming into a prolonged season with many shoppers beginning their research and shopping in early October.
To help brands and retail marketers better prepare for the holiday season, we partnered with our retail strategy experts and media practitioners to create PMG’s latest report, where we explore the latest industry trends and consumer insights that will shape the 2023 holiday season.
In PMG’s 2023 Early Holiday Trends & Insights Report, you’ll dive into:
A 2022 performance look back to uncover what factors influenced consumer behavior and purchase decisions in 2022.
The latest retail trends and why Cyber Week (Black Friday through Cyber Monday) continues to hold significant importance despite holiday sales kicking off earlier and earlier each year.
Consumer shopping trends and how the search for value and quality will redefine holiday shopping in 2023 as consumers are expected to remain value-conscious this holiday season.
How retailers can prepare to win this season with PMG’s POV on the best holiday retail strategies for 2023 and beyond.