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The New Traveler Report: Travel Trends & Brand Opportunities for 2024 & Beyond

April 16, 2024 | 3 min read

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PMG Insights Team

Comprised of media practitioners, retail strategists, and senior business leaders, the PMG Insights Team creates compelling thought leadership, spearheads proprietary consumer research, and drafts editorial content on the current and future state of the advertising, media, and technology industries.

After years of pandemic-era restrictions, the state of travel is undergoing a profound transformation. Changes ushered in by evolving consumer demands and industry innovation have brought forth the New Traveler, an evolved mindset and holistic approach to travel spurred by the fluctuations and innovations of the past four years. This New Traveler has their sights set on a busy travel schedule in the months ahead, with more than half of global travelers (61 percent) planning to spend more on travel expenditures this year compared to 2023, according to PMG data. 

In this report, we explore these dynamics and the ever-evolving travel landscape by leveraging PMG’s latest consumer research, conducted to capture the essence of the New Traveler and featuring insights on:

  • Navigating the evolving world of discovery 

  • Understanding the reimagined travel journey

  • Exceeding luxury and budget traveler expectations

  • Considerations for improving loyalty and brand trust

Our research shows that coupled with motivated travelers and personalized experiences, traveling today is the best it’s ever been, giving travel and hospitality brands ample legroom on their journey to tremendous brand growth.

Download the report today to learn more.